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MODULE 5 - Spreading the Word: Marketing and Branding


Session 1: Creating Your Brand

Branding and marketing is perhaps the least straightforward and perhaps the most challenging parts about your business. We will first get started in discussing the different factors that go into how you develop your business brand, which sets the core foundation for your business before you can actually market it. 

Session 2: Marketing Channels

Here comes the most exciting and scary part about business: testing the market!  Before we start discussing some of the different marketing channels, one tip about marketing is to maintain the mindset that you are not trying to ‘convince’ people that they need you. This may seem counterintuitive, but marketing in business is a mental game and knowing that you have something valuable to offer others will help you keep going!