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MODULE 1 - Knowing Yourself: Understanding Your Values, Philosophy, and Strengths

Session 1: Identifying Your Values and Philosophy

One of the most important things about starting a business is getting to know who you are and what you are made of.  To get started, we'll be talking about some of the ways that you can ask yourself questions to better evaluate your values and philosophy.

Session 2: Identifying Your Strengths and Weaknesses

Let’s now dive into a few strategies that you can use to start identifying your strengths and overcoming other areas that you may need improvement on. After all, starting a business and becoming an entrepreneur is not only about providing a valuable service to others; it’s about really knowing and owning your strengths, and how you maximize those qualities.  This is how others will be influenced in finding value in your business.

Session 3: How To Plan Ahead

Having a visual of your workflow is essential for productivity. Being able to see your day on paper will help you prioritize the tasks and events you have each day and in your week. As a dietitian you know how many directions you can be pulled in at once and how busy your day can be. Now add being a business owner on top of that. We convince ourselves that we are well-organized, when in fact the combination of work, school, family, daily responsibilities, hobbies, social life and events tend to take a toll on our bodies, and more specifically our minds.

Session 4: How To Stay Accountable

It takes more than just hard work to become successful. No matter what industry you are in, your growth will depend on who you surround yourself with. Having the support of a personal board of advisors provides access to diverse professional wisdom. One of the biggest mistakes young professionals make today is thinking they can have one mentor who is going to meet all of their professional needs.

Session 5: How To Gain Confidence

Confidence is what fuels the business fire. Anyone can obtain the tactics to set up a business, but it takes a confident leader to grow a business and not fall apart in times of adversity. But what we often question is whether we need to already have confidence going in and starting the entrepreneurial journey, or is it something we gain along the way.


Session 6: Understanding The Basics Of Your Brand Message

The personal journey and realizations you discovered along the way can be such a powerful 'why' and motivating story that can capture your audience. Your focus is now to bring all that together into a message to share with others who will look to you as their guide, because you have been in their shoes and came out on the other side with a renewed perspective.  That is the essence of what your brand message is…and you need to know it in order to communicate to your audience why you can help, and why you’re the best one to do it.