To accept, or not to accept...that is the question.
In the past, accepting health insurance was a question of "Is this worth my time and effort?" because of limited reimbursement and the upfront time investment to get credentialed and contracted with different health plans. And let's not forget about all the extra time you'll need to spend performing client eligibility checks and submitting successful claims to obtain your reimbursements!
Today, there is an unprecedented trend in health plans that are willing to cover dietitian-based nutrition counseling across more medical conditions and through new preventive care guidelines. We sat down with our partner Healthy Bytes to find out how founder Amy Roberts is simplifying the entire process for dietitians to help them establish a business foundation to grow their practice.
Because, you know, who wants to listen to bad hold music?
What brought you to what you're doing at Healthy Bytes?
I've been working in the nutrition field for the last decade to create tools to make nutritional counseling easier for providers. We decided to focus on billing after we saw all the exciting changes in insurance reimbursement over the last few years.
As of 2015, nutritional counseling is an essential benefit in 26 states and widely covered even in states that don't have it as an essential benefit. The new emphasis on preventative services makes it possible to get reimbursed for weight management, disordered eating, and many other areas that were hard to get paid for in the past. The areas that were traditionally covered such as diabetes and kidney disease have also seen improvements to benefits with many patients getting unlimited visits.
We realized that most of the tools that are available to providers are hard to use and require a lot of specialized knowledge. We knew we could make the process easier, so that dietitians could focus on their patients.