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There's No Place Like Home: How to Create a Website

While it may seem overwhelming, starting up your own website is a lot less scary than it seems. Picture your website like your own personal house. You want your house to really exemplify your style.

Your Very Own Home

Building your website is a lot like building a house. You start with an address for where the house will be built, which is your domain name. This is how people are going to find your website. You will then need to have a foundation to build your house on, which is the hosting website. The hosting website will always be where your site lives, and it won’t move from there. The house itself is the platform (WordPress, Squarespace), which is where all of the content will be held. Finally, you will have a theme, which will be the paint on the walls and shutters on the windows. 

 
 

Four simple components:

  • Domain name 

  • Hosting site

  • CMS Platform (i.e. WordPress, Squarespace, Wix, etc.)

  • Theme (available in each platform)

 

Step-by-step Guide:

1. Domain Name - known as your URL, your domain is your address on the web. You want your domain name to be something that is easy to remember and captures the essence of your business. Remember, this name is a part of your daily life and is the building block of your brand. It can be your first and last name or more of a lifestyle selection. Avoid using dashes in your domain name. You can purchase your domain from GoDaddy or some host sites.

2. Decide which platform you want to go with. Options:

3. Hosting – picture your host like your server. If you go with SquareSpace, you can do your hosting through them, but if you go with Wordpress, we recommend Bluehost. It comes with one free domain so you can bypass the GoDaddy step and also acts as your email address host so you can have name@yourdomainname.com vs. a Gmail or other provider.

4. Pick Your Theme – each platform has many themes to choose from. Pick one that suits your desires. Things to keep in mind when picking theme: What do you want to display on your site? Organize your content beforehand by doing a simple outline of the information you have to post. Here is a standard guide for your content sections: 

  • Home – simple photo of who you are and sections for the below

  • About – who you are

  • Services – what services you have to offer/what people can buy from you

  • Discovery Session – potential client can fill out form or use booking software to book an initial free 15 minute session with you

  • Blog – where your blog posts are housed

 

Tips:

  • Keep it simple – content consumption is all about simplicity. People like to look at a site and be told in under 3 seconds exactly who you are and exactly what you do. 

  • Do not crowd up your homepage with extra words and long paragraphs. Choose a few big, glossy photos of yourself and a very simple mission statement to be displayed on your homepage.

  • Guide the user – in every section and on every page of your website ensure it accomplishes an objective. The goal is to get them to click to sign up with you so make sure the calls to action are easy and clear.

  • Offer a free opt-in to get a user on your email list. You can embed a simple form or pop-up box on your site with a free piece of content to give away. This could be an ebook, action guide, template, video – whatever your specialties are, give something away for free to capture an email address. 

    • List Management options: MailChimp, Constant Contact, AWeber, InfusionSoft

…You’re done! Have fun, and use this exercise as a way to showcase who you are to the world and start sharing who you are with more people who need your guidance!

 

 

If find the DIY approach to be more overwhelming than it's worth, check out LR Creative's full-service web design process that will take you from start to finish with a beautifully-designed new website.

 

5 Ways to Achieve Instagram Fun

 
 

One of the most common questions we get from those starting their private practice:
"Do I need to get on social media?"

The answer is…absolutely!!

RDs who stay active through social media create more touch points to reach a larger audience with their health and nutrition inspiration.  

In particular, Instagram is incredibly powerful because of its wide popularity and high engagement amongst consumers, and even within the RD community. It allows you to easily create beautiful food photos and start sharing who you are with potential clients. But for those who are just starting out with social media, it can become more overwhelming than fun to try to master. I mean…what filter should you use??

Here are some ideas and scenarios for those who are just starting out on Instagram to make it seamless and fun:

  1. Snap and cook! Users want to know what you’re cooking up in the kitchen, so as you’re whipping up your dinner keep your phone close by. All users want is a little inspiration and who better to give it to them than a nutrition expert! Once you snap, type your main ingredients in the comment field, pick a filter, and cook on your merry way.

  2. One word: lunch. Whether you’re packing it, making it at home, or out with colleagues, people consistently need lunch inspiration. Instead of going out for greasy pizza, what can you suggest is better?

  3. Dining out. Oh, the confusion people have around a big menu. Take a photo of what you ordered at a restaurant so your audience knows the most well-balanced options. 

  4. Breakfast. How should people start their day? What will provide them the most fuel to tackle their mornings? Send them your guidance with an Instagram photo.

  5. Holidays. There is a holiday nearly every month in our calendar year. Many of the holidays revolve around food and sweets. How can your audience best stay balanced and enjoy treats while not overdoing it? Share your best recipes and advice.

And don’t feel discouraged if you only have a few followers in the beginning, or generate just a few likes or comments.  It takes time to build a following and perfect that shot...we all started there at one point! Practice always makes perfect, and the more you post using popular hashtags, the more you can be found by other likeminded folks!

A few to try to get plugged in with the dietitian community on Instagram: 

  • #rd

  • #dietitian 

  • #rdapproved 

  • #rdchat

  • #registereddietitian

  • #rd2be

We hope this was helpful to get you started! And remember to tag your photos using #wellseek so we get to know who you are…we’d love to meet you and your delicious inspiration!

How to Help Private Pay Clients Get Reimbursed

 
 

Even if you are not an in-network provider with health insurance companies, a client may still request a ‘superbill’ from you so they can submit a claim on their own behalf for reimbursement. 

So what is a superbill?

A superbill is an itemized receipt form that describes rendered medical services to healthcare providers. It provides the data needed for a patient to submit their own healthcare claim to their health insurance plan for reimbursement, that includes:

  • Provider name

  • Provider office address

  • Provider phone/fax #

  • NPI #

  • License # (if applicable)

  • SSN or EIN # (If you do not have an EIN, you will have to provide your highly-sensitive SSN...a good reason you should form a legal business entity!)

  • Patient name

  • Date of service

  • Diagnosis code (ICD-10)

  • Procedural CPT code (for example, 97802 for initial assessment)

  • Number of units (one unit = 15 minutes, so 60 minute session = 4 units)

  • Fee for service

  • Amount paid

  • Balance due

  • Provider signature

Offering superbills as an out-of-network provider is a convenient avenue for insurance without being directly contracted with a health plan.

However, it is not a sustainable, long-term strategy because:

  1. Potential clients are more likely to go with in-network dietitians where there is full coverage or a low-co-pay for a number of sessions.

  2. Out-of-network providers may not be covered by health plans at all.

  3. Most potential clients often do not want to go through the trouble of finding out their out-of-network coverage or submitting their own claims.

Visit Healthy Bytes if you’re considering becoming an in-network provider with an improved reimbursement process that benefits both you and the client in the long run!

Inspire On: 3 Tips to Creating Content

Creating and sharing content is one of the best ways to help individuals discover and connect with your perspective on health and nutrition. 

Whether they are struggling with their health or are simply looking for inspiration, your ideal clients are scouring for valuable insight that connects specifically with them. If you have been thinking about starting a blog or find yourself stuck with writer’s block, we hope these 3 tips will help kickstart your writing!
 

  1. LOOK AT AN EDITORIAL CALENDAR.
    Refer to page 71 in the Eatright.org Media Kit. Each month pick 1-2 things that pop out at you that feels right for you to cover. The idea is to capitalize on a tentpole event happening during the calendar year because you know people will be consuming and searching for that type of content during that time period.

  2. ‘BATCH’ YOUR BLOGGING TIME. 
    Set a half day each month that will be your blogging day. This could be the first Monday of every month where you give yourself several hours to write. Getting it all out of the way at once allows you to be focused and frees up time later in the month.

  3. START IN THE MIDDLE.
    Often times we don’t know how to start a blog post. We know what we want to say, but we don’t know how to begin. That’s why it’s best to just get out everything you need to say. For example, write your ‘5 best tips to have a healthy Thanksgiving’ first. Dive into the tips. Then write your conclusion since the 5 tips are fresh in your mind. Finally, go back and write a 2-3 sentence intro.

And remember, we at WellSeek love collaborating with our Experts through the Collective, so if you have any ideas that you're itching to get down, give us a holler...we're happy to help you get started!

How Healthy Bytes Will Change Your View on Insurance

To accept, or not to accept...that is the question.

In the past, accepting health insurance was a question of "Is this worth my time and effort?" because of limited reimbursement and the upfront time investment to get credentialed and contracted with different health plans. And let's not forget about all the extra time you'll need to spend performing client eligibility checks and submitting successful claims to obtain your reimbursements! 


Today, there is an unprecedented trend in health plans that are willing to cover dietitian-based nutrition counseling across more medical conditions and through new preventive care guidelines. We sat down with our partner Healthy Bytes to find out how founder Amy Roberts is simplifying the entire process for dietitians to help them establish a business foundation to grow their practice.

Because, you know, who wants to listen to bad hold music?

 
 

What brought you to what you're doing at Healthy Bytes?

I've been working in the nutrition field for the last decade to create tools to make nutritional counseling easier for providers. We decided to focus on billing after we saw all the exciting changes in insurance reimbursement over the last few years. 

As of 2015, nutritional counseling is an essential benefit in 26 states and widely covered even in states that don't have it as an essential benefit. The new emphasis on preventative services makes it possible to get reimbursed for weight management, disordered eating, and many other areas that were hard to get paid for in the past. The areas that were traditionally covered such as diabetes and kidney disease have also seen improvements to benefits with many patients getting unlimited visits. 

We realized that most of the tools that are available to providers are hard to use and require a lot of specialized knowledge. We knew we could make the process easier, so that dietitians could focus on their patients. 

 

How have you seen insurance improve the client base of the RDs you work with?

We have seen RDs grow from having to have a full-time day job to being able to sustain a private practice. Being a provider at a variety of insurance companies increases the number of patients you can see, often at no cost to the patient. 
 


Many RDs don't know how to be credentialed or find the process too complicated and slow. How can you help?

We provide two things: (1) We will send you resources to help guide you through the process (for free!) or (2) we can do all the heavy lifting for you! You tell us who you want to work with, and give us a little info about you, and we will take care of the rest. You'll get a chance to review all the documents, but we will fill them out for you and make sure they are processed correctly. This saves you a lot of time (up to 20 hours!). We charge a one-time $400 fee for unlimited help with contracting and credentialing. 

 

Staying in control of their rates is one of the reasons why RDs may choose to opt out of taking insurance, is it possible to negotiate the rates with health plans?

You can still set your rate. We can help you understand what is competitive for your area, and when possible, negotiate for a higher reimbursement level. Many RDs find that the reimbursement levels are competitive with what they were charging self-pay clients. 

 

What's it like to file for claims? Do RDs have to know a lot of codes? 

With the traditional method you had to become an expert in the nuisances of billing. We are working to take this burden off of you. It takes less than a minute to file a claim on our system. Nearly everything is in plain English- no coding necessary.