It’s innately human to want to belong, and feel socially valued by others. And so, for the better part of our lives, we search for a place to fit in.
Yet oftentimes, as we are learning to uncover our identities, the emphasis is placed towards looking to the external. Rather than looking inward, we look to others to define the boundaries and categorical labels in which we ‘should’ belong to.
I frequently encounter this with the entrepreneurs I work with.
There’s a fixation on what their peers, family, and friends approve of so they can conform to those parameters. They want the validation of everyone in order to feel secure in their ability to connect with their audience.
But when you set your expectations to another’s standards, you lose yourself in the noise. You forget what it means to live up to an identity that you can truly call your own.
As a result, it dilutes your brand messaging and potential impact you can make on the people who actually need your help the most.
After all, “when you speak to everyone, you speak to no one.”
So rather than seeking external approval, ask yourself these questions:
What am I truly passionate about bringing change to, and helping others through it too?
Who are the people that my message will matter to the most, and what are they facing that I know I can help them with?
What are the values that I can confidently instill in others because I know it will change their lives for the better?
What would they be missing out on if they don’t have an opportunity to receive my help?
Don’t hold back, embody these answers, and own it with a conviction that allows your audience to reflect back that same energy you ignite in them.