Before you invest any time or resources into a brand new website, stop.
But what sparked this email were all the recent conversations I’ve been having with people about their 2019 plans, many of which sound something like this:
“I’m ready to launch my business, so I need to get my website up first!”
Alright, so I totally get it. A website is a tangible representation of your business, so naturally, you’d want to start there. You want to have something to show for your budding new business, so you want to dive right into building.
But if you take a step back, do you actually know what you will put on your site?
Because it actually goes beyond what type of services and packages you’re listing out, or your philosophy and bio, finding a cute logo and taking some nice photos, or even SEO.
You need to ask yourself some more fundamental questions, and come up with a plan of action for what will go on your site.
What is the purpose behind why you’re starting your business?
Who is the target audience who you’re so passionate about serving?
What are the challenges and struggles of you audience in which you can help solve?
How can you welcome your audience into a space that guides them to trust you?
What do you stand for that will align with and compel your audience to take action with you?
What are your values that drive the content that you want to be known and found for?
These are questions you need to have solid answers to because it sets the intention behind why you do what you do, and why you’re the best one to help.
And not only does this form the foundation of what you’ll write on your website, but it becomes the start of a roadmap to expand out your business vision for the long term.
And when you nail it down, that’s when the website is worth the investment from both a time and money standpoint to help you move forward.
So don’t put the cart before the horse, and come up with a solid plan to get clear on what makes you stand out and helps you connect with your audience.
And if you’re feeling lost in the process and are ready to stop getting in your own way, we got you. And we can help you build a pretty website, too.