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Why investing in your business feel so scary, and when you'll know it's the right time.

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Does the thought of investing in your business make you squirm and feel uneasy?

You're not alone.

It still makes me feel that way too, and why I wanted to share a few thoughts that came up for me through conversations I’ve recently had with many of you who are planning out the rest of your year.

First off, those ‘scaries’ of investing don’t really ever go away.

I can definitely speak from experience. Funny thing is, I’ve found myself wavering back and forth for months on whether I want to pay $50 for a new tool.  And yet, I’ve also found myself making a quick decision to pay over $10K for something I felt would give me the clarity and confidence to move the needle faster.

No matter how small or big of an investment, that feeling of uncertainty feels damn uncomfortable. (Of course, the bigger investment comes with a bigger fear attached to it.)

And hey, it’s understandable when the outcome of your investment is unknown, so the first question that I see come up for many folks is:

“What can this do for me?”

While it’s always a good idea to do your due diligence before parting with money, it’s just as important to reframe and ask your questions from the perspective of:

“What will I be able to do with it right now?”

What happens a lot of times is that fears are naturally projected onto the product, training, or service you’re considering.

But the thing is, results and outcomes are not based on what you invest in. No tool, training, or program in and of itself will get you to where you want to go.

It still relies on you putting in the work to make it happen. And it nearly always requires you to adapt any learned lessons and advice into something that works for your situation and context.

In other words, it's about how ready you are to grow, and believe in yourself to fulfill your best potential. And as my good friend Haley Goodrich likes to say, investing is a transference of energy so you're supported to do your best work and help more people.

So some better questions to ask yourself are:

  • What new insight and clarity will I gain that will strengthen the foundation of my business?

  • What will lose out on if I don’t get the help I need to get to that next level?

  • Will I devote the time to take what I learn, apply it, and make it work?

  • How ready am I to prove to myself that I can reach my goals with the tools and resources made available to me?

These questions have always helped me stay grounded as I make an assessment for my own business, and I hope they will help you too.

And if all your answers point to a belief that you deserve support that helps you focus and reach where you want to go, let’s make it happen.

I can’t wait to see what your year’s got in store for you.