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What is the one most important business skill you need?

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“Reading people.”

When someone once asked for my thoughts on the most important business skill to have, my answer was met with a look of surprise and curiosity.

Just to clarify, this concept of ‘reading people’ is not about getting other people to do what you want them to do.

That's called manipulation, and we never want to do that.

But what this skill allows you to do is align yourself with someone you want to spend time with, and work together on something that is mutually beneficial. It’s a win-win - there’s a mutual respect of aligned values, and you trust in one another.

And what happens when you're able to align your values effectively?

  • You relate with their struggles and challenges in a way that deeply connects with them, so they feel understood and heard.

  • You anticipate what their needs are, so you can share how you can help before they even ask.

  • You navigate conversations with confidence and clarity, because your authenticity and desire to help them shines through.

If you take a look at the very foundation of what a business actually is, it's based on one premise: forming a trusting relationship such that time, money, or any other valuable assets are exchanged between two parties.

It’s like any solid relationship you form in your life: there’s a give-and-take, coupled with the trust that each person has the others’ best interest at heart.

Have you ever found yourself struggling to find the words to share your voice with an audience or tell others what you do?

Here’s the thing, people don’t care about what you do or your ‘niche’. They care about how you will help them overcome a challenge based on something they are currently experiencing.

For your clients, it goes beyond just knowing your audience’s age range, gender, or having a specific condition or disorder they may be working through.  It’s about directly relating to the life situations they are experiencing, and how are the symptoms of their problems showing up in their lives.

  • What real-life challenges and struggles can you intimately describe about your audience?

  • How are their problems getting in the way of how they are living their lives and the way they interact with others?

  • And most importantly, what will their lives look like once they’ve cleared out those roadblocks?

That’s when the message becomes clearer on your website, social media, emails, or whatever ways you love to communicate with your audience.

You no longer struggling to find the right words, because you've already been there with them in the trenches of their minds.

And the people who need your help the most reach out to you, not because you are ‘getting’ them to work with you, but because they know you ‘get’ them.

So go ahead, dive right into your audience’s minds.

They can’t wait for you to get to know them.