‘How do I get more clients right now?’
‘What’s my best marketing strategy to get more people to work with me?’
‘Show me how I can make more money.’
It’s human nature to want to measure your progress in terms of something tangible. So when it comes to business, it’s totally normal to gravitate towards a number of clients or money as metrics of success.
But what’s often missing from this line of thinking?
The trust and relationship-building that actually precedes the transaction.
You see, the most successful businesses are those who keep their eyes on the prize - to fulfill the long-term vision of reaching their greatest potential to help their audience. It’s this invisible ROI that actually keeps you going in the long run.
If there’s anyone who can understand this concept well, it’s you. You know that health is not about quick fixes and short-term gains.
It’s about putting in the hard work to learn how to build a better relationship between the mind and body, and cultivating trust and intuition that creates a foundation for health in the long term.
Building a sustainable business is no different.
Remember, a successful business is not about the number of clients you can get or the amount of money you make. That will happen as a result of the trust you’ve built around you.
Just as you may tell your clients to take a step back from dogmatic rules and ‘shoulds’ to get in tune with their body’s needs, it’s just as important for you to reevaluate how you’re actually connecting and communicating with your audience.
What are their key struggles and life circumstances in which their problems show up for them?
What do they value in life that motivates them to take action and make the necessary shifts?
What would they be missing out on if they don’t have an opportunity to gain the insight you have to share?
Pay closer attention to these key elements, and start developing a more intuitive understanding of your audience and how they respond to you. Only then can you learn how to anticipate their needs, and which tools or strategies are best to incorporate into your business so you can effectively address them.
Understand the intent behind any message you send out or any ‘strategy’ you decide to use that will best serve your audience.
That’s how you earn their trust, and how you inspire them to take action.
Now, doesn’t that sound better than striving for a number or chasing dollars?