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Don't just do. Do what makes sense.


Our ability to take action defines the trajectory of our paths. Yet sometimes, we start to impulsively do what we think we ‘should’ be doing, simply because others are doing it too. 

When it comes to building a business, a singular focus on ‘doing’ may be holding you back from finding a clearer path towards growth.

You start feeling trapped in a constant cycle of motion as you try to check off the categorical boxes of what you think you’re supposed to be doing.

You feel like you’re constantly self-sabotaging as you mindlessly fill the void with tasks that don’t seem to hold much meaning or motivating your audience to work with you.

It’s one of the biggest conundrums that entrepreneurs face:

When to start recognizing that ‘doing more’ isn’t synonymous with moving forward.

So rather than asking the question: “What should I do?” 

Inquire this instead: “What makes the most sense for what I want to accomplish?”

If you find yourself dreading your to-do list or feeling overwhelmed with knowing what your next steps are, I encourage you to step through these key questions:

  • What do I absolutely love to do when I’m in my zone of genius?

  • How is this aligning with the core values I want to instill in my audience? 

  • Who do I know or what resources do I already have that gives me a more direct path to the outcome I desire?

  • What’s the best way to leverage or repurpose what I’ve already created to consistently make a genuine connection with my audience?

  • What do I need to outsource so I can make room to do more of the things that allow me to shine and attract my audience?

By checking in and acting with intent, you can shape your decisions around what’s most meaningful to your purpose and passions.

You’ll find yourself being more resourceful with what you already have, so you can quickly build momentum and open new doors of opportunity.

Can’t figure this out on your own? No worries, step on over this way and we’ll show you how.

Remember, it doesn’t have to be that complicated. It just has to make sense.