“How do I market my business and get more clients?”
Ah, this age-old question. It’s a common one that many entrepreneurs start out asking as they’re trying to figure out how to get the word out about their business.
But it can be problematic when business building is approached from that lens.
You end up spending most of your time trying to validate your business’s existence, and how you can convince your audience of what they need.
You search for strategies, tactics, courses, programs - in hopes to make the marketing process easier and to solve your problems of reaching a bigger audience.
But take a step back, and ask yourself:
Why focus all this energy of ‘getting clients’, when you can share why you ‘get’ what their needs are and how you can help?
The thing is, most people don’t care about what you do, your ‘niche’, or your specialty. They care about how you understand and relate to them in a way that will help them overcome a challenge and achieve a desired outcome.
In fact, your business is more than just your services. It is actually more dependent on how well your audience perceives you to be someone they believe in who can help them.
Your most powerful marketing asset is you.
The best kind of marketing isn’t about telling your audience what you’re about, or listing off your knowledge or expertise. It’s not supposed to feel icky and salesy, or as if you’re selling your soul.
When you’re in full alignment with your purpose and values, you’re inviting an audience to share in your perspective.
That is the most effective way of communicating how you fulfil your audience’s needs, because you’re welcoming them to join in on your conversation.
And that’s when every day becomes an opportunity to fully express yourself, and unabashedly share what you are passionate about.
You put yourself out there unapologetically because someone out there needs your help, and they need to find you.
Your truest self emerges as you confidently express who you are, and step into who you're meant to be.
That magic bullet you’re looking for? It’s you.
Because once you’ve re-committed to your purpose of connecting with and helping others, you’ll know exactly how to filter out the strategies and tactics that work best for you.
You’re so much closer to finding your way than you think.